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TikTok Shop马来西亚平台佣金规则
TikTok知识大纲，为TT123系统整理的入门级TikTok知识大全，涵盖注册、运营推广、广告等卖家所需的知识、干货实操等，适用于所有阶段的TikTok卖家。
4110
2024-04-07 15:51
2024-04-07 15:51
4110什么是市场佣金
市场佣金是 TikTok Shop 根据产品价格向马来西亚所有卖家收取的费用。
TikTokShop 的市场佣金是多少？
平台佣金率请参考(以下平台佣金率不含VAT)：
Cluster | Category | Subcategory | Commission fee rate (SST exclusive) |
Electronics | Automotive & Motorcycle | Car Electronics | 3.50% |
Beauty & Personal Care | Personal Care Appliances | 3.00% | |
Computers & Office Equipment | Data Storage & Software | 2.50% | |
Computers & Office Equipment | Desktop & Laptop Components | 2.50% | |
Computers & Office Equipment | Desktop Computers, Laptops & Tablets | 2.50% | |
Computers & Office Equipment | Network Components | 2.50% | |
Computers & Office Equipment | Office Equipment | 3.00% | |
Computers & Office Equipment | Peripherals & Accessories | 3.50% | |
Household Appliances | Commercial Appliances | 2.50% | |
Household Appliances | Home Appliances | 2.50% | |
Household Appliances | Kitchen Appliances | 2.50% | |
Household Appliances | Large Home Appliances | 2.50% | |
Phones & Electronics | Gaming & Consoles | 2.50% | |
Phones & Electronics | Audio & Video | 4.00% | |
Phones & Electronics | Cameras & Photography | 2.50% | |
Phones & Electronics | Education Devices | 4.00% | |
Phones & Electronics | Phone Accessories | 4.00% | |
Phones & Electronics | Phones & Tablets | 2.50% | |
Phones & Electronics | Smart & Wearable Devices | 2.50% | |
Phones & Electronics | Tablet & Computer Accessories | 2.50% | |
Phones & Electronics | Universal Accessories | 4.00% | |
Textiles & Soft Furnishings | Fabrics & Sewing Supplies | 4.00% | |
Fashion | Fashion Accessories | Clothes Accessories | 4.00% |
Fashion Accessories | Costume Jewellery & Accessories | 4.00% | |
Fashion Accessories | Dressmaking Fabrics | 4.00% | |
Fashion Accessories | Eyewear | 4.00% | |
Fashion Accessories | Hair Accessories | 4.00% | |
Fashion Accessories | Hair Extensions & Wigs | 4.00% | |
Fashion Accessories | Watches & Accessories | 4.00% | |
Jewellery Accessories & Derivatives | Amber | 4.00% | |
Jewellery Accessories & Derivatives | Artificial Gemstones | 4.00% | |
Jewellery Accessories & Derivatives | Diamond | 4.00% | |
Jewellery Accessories & Derivatives | Gold | 4.00% | |
Jewellery Accessories & Derivatives | Jade | 4.00% | |
Jewellery Accessories & Derivatives | Mellite | 4.00% | |
Jewellery Accessories & Derivatives | Natural Crystal | 4.00% | |
Jewellery Accessories & Derivatives | Non-natural Crystal | 4.00% | |
Jewellery Accessories & Derivatives | Pearl | 4.00% | |
Jewellery Accessories & Derivatives | Platinum & Carat Gold | 4.00% | |
Jewellery Accessories & Derivatives | Ruby, Sapphire & Emerald | 4.00% | |
Jewellery Accessories & Derivatives | Semiprecious Stones | 4.00% | |
Jewellery Accessories & Derivatives | Silver | 4.00% | |
Luggage & Bags | Bag Accessories | 4.00% | |
Luggage & Bags | Functional Bags | 4.00% | |
Luggage & Bags | Luggage & Travel Bags | 4.00% | |
Luggage & Bags | Men's Bags | 4.00% | |
Luggage & Bags | Women's Bags | 4.00% | |
Menswear & Underwear | Men's Bottoms | 4.00% | |
Menswear & Underwear | Men's Sleepwear & Loungewear | 4.00% | |
Menswear & Underwear | Men's Special Clothing | 4.00% | |
Menswear & Underwear | Men's Suits & Overalls | 4.00% | |
Menswear & Underwear | Men's Tops | 4.00% | |
Menswear & Underwear | Men's Underwear | 4.00% | |
Muslim Fashion | Hijabs | 4.00% | |
Muslim Fashion | Islamic Accessories | 4.00% | |
Muslim Fashion | Islamic Sportswear | 4.00% | |
Muslim Fashion | Kids' Islamic Clothing | 4.00% | |
Muslim Fashion | Men's Islamic Clothing | 4.00% | |
Muslim Fashion | Outerwear | 4.00% | |
Muslim Fashion | Prayer Attire & Equipment | 4.00% | |
Muslim Fashion | Umroh Equipment | 4.00% | |
Muslim Fashion | Women's Islamic Clothing | 4.00% | |
Shoes | Men's Shoes | 4.00% | |
Shoes | Shoe Accessories | 4.00% | |
Shoes | Women's Shoes | 4.00% | |
Sports & Outdoor | Swimwear, Surfwear & Wetsuits | 4.00% | |
Womenswear & Underwear | Women's Bottoms | 4.00% | |
Womenswear & Underwear | Women's Dresses | 4.00% | |
Womenswear & Underwear | Women's Sleepwear & Loungewear | 4.00% | |
Womenswear & Underwear | Women's Special Clothing | 4.00% | |
Womenswear & Underwear | Women's Suits & Overalls | 4.00% | |
Womenswear & Underwear | Women's Tops | 4.00% | |
Womenswear & Underwear | Women's Underwear | 4.00% | |
FMCG | Baby & Maternity | Baby Care & Health | 3.50% |
Baby & Maternity | Baby Clothing & Shoes | 4.00% | |
Baby & Maternity | Baby Fashion Accessories | 4.00% | |
Baby & Maternity | Baby Furniture | 4.00% | |
Baby & Maternity | Baby Safety | 4.00% | |
Baby & Maternity | Baby Toys | 4.00% | |
Baby & Maternity | Baby Travel Essentials | 4.00% | |
Baby & Maternity | Formula Milk & Baby Food | 3.00% | |
Baby & Maternity | Maternity Supplies | 4.00% | |
Baby & Maternity | Nursing & Feeding | 3.00% | |
Beauty & Personal Care | Bath & Body Care | 3.50% | |
Beauty & Personal Care | Eye & Ear Care | 3.00% | |
Beauty & Personal Care | Feminine Care | 3.00% | |
Beauty & Personal Care | Hair Care & Styling | 3.50% | |
Beauty & Personal Care | Hand, Foot & Nail Care | 4.00% | |
Beauty & Personal Care | Makeup & Perfume | 4.00% | |
Beauty & Personal Care | Men's Care | 4.00% | |
Beauty & Personal Care | Nasal & Oral Care | 3.00% | |
Beauty & Personal Care | Personal Care Appliances | 3.00% | |
Beauty & Personal Care | Skincare | 3.50% | |
Beauty & Personal Care | Special Personal Care | 3.00% | |
Food & Beverages | Baking | 0.00% | |
Food & Beverages | Drinks | 3.50% | |
Food & Beverages | Fresh & Frozen Food | 0.00% | |
Food & Beverages | Instant Food | 3.50% | |
Food & Beverages | Milk & Dairy | 3.50% | |
Food & Beverages | Snacks | 3.50% | |
Food & Beverages | Staples & Cooking Essentials | 0.00% | |
Health | Alternative Medications & Treatments | 3.50% | |
Health | Food Supplement | 3.50% | |
Health | Medical Supplies | 3.50% | |
Health | OTC Medications & Treatments | 3.50% | |
Home Supplies | Home Care Supplies | 4.00% | |
Kids' Fashion | Boys' Clothes | 4.00% | |
Kids' Fashion | Boys' Footwear | 4.00% | |
Kids' Fashion | Girls' Clothes | 4.00% | |
Kids' Fashion | Girls' Footwear | 4.00% | |
Kids' Fashion | Kids' Fashion Accessories | 4.00% | |
Pet Supplies | Bird Supplies | 3.50% | |
Pet Supplies | Dog & Cat Accessories | 3.50% | |
Pet Supplies | Dog & Cat Clothing | 3.50% | |
Pet Supplies | Dog & Cat Food | 3.50% | |
Pet Supplies | Dog & Cat Furniture | 3.50% | |
Pet Supplies | Dog & Cat Grooming | 3.50% | |
Pet Supplies | Dog & Cat Healthcare | 3.50% | |
Pet Supplies | Dog & Cat Litter | 3.50% | |
Pet Supplies | Farm Animal & Poultry Supplies | 3.50% | |
Pet Supplies | Fish & Aquatic Supplies | 3.50% | |
Pet Supplies | Reptile & Amphibian Supplies | 3.50% | |
Pet Supplies | Small Animal Supplies | 3.50% | |
Toys & Hobbies | Classic & Novelty Toys | 4.00% | |
Toys & Hobbies | DIY | 4.00% | |
Toys & Hobbies | Dolls & Stuffed Toys | 4.00% | |
Toys & Hobbies | Educational Toys | 4.00% | |
Toys & Hobbies | Electric & Remote Control Toys | 4.00% | |
Toys & Hobbies | Games & Puzzles | 4.00% | |
Toys & Hobbies | Sports & Outdoor Play | 4.00% | |
Home & Living | Automotive & Motorcycle | Car Electronics | 3.50% |
Automotive & Motorcycle | Car Exterior Accessories | 3.50% | |
Automotive & Motorcycle | Car Interior Accessories | 3.50% | |
Automotive & Motorcycle | Car Lights | 3.50% | |
Automotive & Motorcycle | Car Repair Tools | 3.50% | |
Automotive & Motorcycle | Car Washing & Maintenance | 3.50% | |
Automotive & Motorcycle | Motorcycle Accessories | 3.50% | |
Automotive & Motorcycle | Motorcycle Parts | 3.50% | |
Baby & Maternity | Baby Care & Health | 3.50% | |
Baby & Maternity | Baby Clothing & Shoes | 4.00% | |
Baby & Maternity | Baby Fashion Accessories | 4.00% | |
Baby & Maternity | Baby Furniture | 4.00% | |
Baby & Maternity | Baby Safety | 4.00% | |
Baby & Maternity | Baby Toys | 4.00% | |
Baby & Maternity | Baby Travel Essentials | 4.00% | |
Baby & Maternity | Maternity Supplies | 4.00% | |
Baby & Maternity | Nursing & Feeding | 3.00% | |
Collections | Entertainment | 4.00% | |
Collections | Trading Cards & Accessories | 4.00% | |
Computers & Office Equipment | Office Equipment | 3.00% | |
Computers & Office Equipment | Office Stationery & Supplies | 3.00% | |
Furniture | Children's Furniture | 4.00% | |
Furniture | Commercial Furniture | 4.00% | |
Furniture | Furniture Parts | 4.00% | |
Furniture | Indoor Furniture | 4.00% | |
Furniture | Outdoor Furniture | 4.00% | |
Home Improvement | Bathroom Fixtures | 4.00% | |
Home Improvement | Building Supplies | 3.50% | |
Home Improvement | Electrical Equipment & Supplies | 3.50% | |
Home Improvement | Garden Supplies | 4.00% | |
Home Improvement | Kitchen Fixtures | 4.00% | |
Home Improvement | Lights & Lighting | 4.00% | |
Home Improvement | Security & Safety | 3.00% | |
Home Improvement | Smart Home Systems | 3.00% | |
Home Improvement | Solar & Wind Power | 3.50% | |
Home Supplies | Bathroom Supplies | 4.00% | |
Home Supplies | Festive & Party Supplies | 4.00% | |
Home Supplies | Home Care Supplies | 4.00% | |
Home Supplies | Home Decor | 4.00% | |
Home Supplies | Home Organizers | 4.00% | |
Home Supplies | Laundry Tools & Accessories | 4.00% | |
Home Supplies | Miscellaneous Home | 4.00% | |
Kids' Fashion | Boys' Clothes | 4.00% | |
Kids' Fashion | Boys' Footwear | 4.00% | |
Kids' Fashion | Girls' Clothes | 4.00% | |
Kids' Fashion | Girls' Footwear | 4.00% | |
Kids' Fashion | Kids' Fashion Accessories | 4.00% | |
Kitchenware | Bakeware | 4.00% | |
Kitchenware | Bar & Wine Utensils | 4.00% | |
Kitchenware | Barbecue | 4.00% | |
Kitchenware | Cookware | 4.00% | |
Kitchenware | Cutlery & Tableware | 4.00% | |
Kitchenware | Drinkware | 4.00% | |
Kitchenware | Kitchen Knives | 4.00% | |
Kitchenware | Kitchen Utensils & Gadgets | 4.00% | |
Kitchenware | Tea & Coffeeware | 4.00% | |
Pet Supplies | Bird Supplies | 3.50% | |
Pet Supplies | Dog & Cat Accessories | 3.50% | |
Pet Supplies | Dog & Cat Clothing | 3.50% | |
Pet Supplies | Dog & Cat Food | 3.50% | |
Pet Supplies | Dog & Cat Furniture | 3.50% | |
Pet Supplies | Dog & Cat Grooming | 3.50% | |
Pet Supplies | Dog & Cat Healthcare | 3.50% | |
Pet Supplies | Dog & Cat Litter | 3.50% | |
Pet Supplies | Farm Animal & Poultry Supplies | 3.50% | |
Pet Supplies | Fish & Aquatic Supplies | 3.50% | |
Pet Supplies | Reptile & Amphibian Supplies | 3.50% | |
Pet Supplies | Small Animal Supplies | 3.50% | |
Textiles & Soft Furnishings | Bedding | 4.00% | |
Textiles & Soft Furnishings | Fabrics & Sewing Supplies | 4.00% | |
Textiles & Soft Furnishings | Household Textiles | 4.00% | |
Tools & Hardware | Garden Tools | 4.00% | |
Tools & Hardware | Hand Tools | 4.00% | |
Tools & Hardware | Hardware | 4.00% | |
Tools & Hardware | Measuring Tools | 4.00% | |
Tools & Hardware | Power Tools | 4.00% | |
Tools & Hardware | Pumps & Plumbing | 4.00% | |
Tools & Hardware | Soldering Equipment | 4.00% | |
Tools & Hardware | Tool Organizers | 4.00% | |
Toys & Hobbies | Classic & Novelty Toys | 4.00% | |
Toys & Hobbies | DIY | 4.00% | |
Toys & Hobbies | Dolls & Stuffed Toys | 4.00% | |
Toys & Hobbies | Educational Toys | 4.00% | |
Toys & Hobbies | Electric & Remote Control Toys | 4.00% | |
Toys & Hobbies | Games & Puzzles | 4.00% | |
Toys & Hobbies | Musical Instruments & Accessories | 3.50% | |
Toys & Hobbies | Sports & Outdoor Play | 4.00% | |
Jewelry | Jewellery Accessories & Derivatives | Artificial Gemstones | 4.00% |
Jewellery Accessories & Derivatives | Gold | 4.00% | |
Jewellery Accessories & Derivatives | Jade | 4.00% | |
Jewellery Accessories & Derivatives | Natural Crystal | 4.00% | |
Jewellery Accessories & Derivatives | Non-natural Crystal | 4.00% | |
Jewellery Accessories & Derivatives | Pearl | 4.00% | |
Jewellery Accessories & Derivatives | Semiprecious Stones | 4.00% | |
Jewellery Accessories & Derivatives | Silver | 4.00% | |
Lifestyle | Automotive & Motorcycle | Auto Replacement Parts | 3.50% |
Automotive & Motorcycle | Car Electronics | 3.50% | |
Automotive & Motorcycle | Car Exterior Accessories | 3.50% | |
Automotive & Motorcycle | Car Interior Accessories | 3.50% | |
Automotive & Motorcycle | Car Lights | 3.50% | |
Automotive & Motorcycle | Car Repair Tools | 3.50% | |
Automotive & Motorcycle | Car Washing & Maintenance | 3.50% | |
Automotive & Motorcycle | Motorcycle Accessories | 3.50% | |
Automotive & Motorcycle | Motorcycle Parts | 3.50% | |
Automotive & Motorcycle | Quads, Motorhomes & Boats | 3.50% | |
Beauty & Personal Care | Personal Care Appliances | 3.00% | |
Books, Magazines & Audio | Children's & Infants' Books | 3.50% | |
Books, Magazines & Audio | Economics & Management | 3.50% | |
Books, Magazines & Audio | Education & Schooling | 3.50% | |
Books, Magazines & Audio | Humanities & Social Sciences | 3.50% | |
Books, Magazines & Audio | Lifestyle & Hobbies | 3.50% | |
Books, Magazines & Audio | Literature & Art | 3.50% | |
Books, Magazines & Audio | Science & Technology | 3.50% | |
Collections | Entertainment | 4.00% | |
Collections | Sports Collectibles | 4.00% | |
Collections | Trading Cards & Accessories | 4.00% | |
Computers & Office Equipment | Office Stationery & Supplies | 3.00% | |
Furniture | Children's Furniture | 4.00% | |
Furniture | Commercial Furniture | 4.00% | |
Furniture | Furniture Parts | 4.00% | |
Furniture | Indoor Furniture | 4.00% | |
Furniture | Outdoor Furniture | 4.00% | |
Home Improvement | Bathroom Fixtures | 4.00% | |
Home Improvement | Building Supplies | 3.50% | |
Home Improvement | Electrical Equipment & Supplies | 3.50% | |
Home Improvement | Garden Supplies | 4.00% | |
Home Improvement | Kitchen Fixtures | 4.00% | |
Home Improvement | Lights & Lighting | 4.00% | |
Home Improvement | Security & Safety | 3.00% | |
Home Improvement | Smart Home Systems | 3.00% | |
Home Improvement | Solar & Wind Power | 3.50% | |
Home Supplies | Bathroom Supplies | 4.00% | |
Home Supplies | Festive & Party Supplies | 4.00% | |
Home Supplies | Home Care Supplies | 4.00% | |
Home Supplies | Home Decor | 4.00% | |
Home Supplies | Home Organizers | 4.00% | |
Home Supplies | Laundry Tools & Accessories | 4.00% | |
Home Supplies | Miscellaneous Home | 4.00% | |
Kitchenware | Bakeware | 4.00% | |
Kitchenware | Bar & Wine Utensils | 4.00% | |
Kitchenware | Barbecue | 4.00% | |
Kitchenware | Cookware | 4.00% | |
Kitchenware | Cutlery & Tableware | 4.00% | |
Kitchenware | Drinkware | 4.00% | |
Kitchenware | Kitchen Knives | 4.00% | |
Kitchenware | Kitchen Utensils & Gadgets | 4.00% | |
Kitchenware | Tea & Coffeeware | 4.00% | |
Sports & Outdoor | Ball Sports Equipment | 4.00% | |
Sports & Outdoor | Camping & Hiking Equipment | 4.00% | |
Sports & Outdoor | Fan Shop | 4.00% | |
Sports & Outdoor | Fitness Equipment | 4.00% | |
Sports & Outdoor | Leisure & Outdoor Recreation Equipment | 4.00% | |
Sports & Outdoor | Sport & Outdoor Clothing | 4.00% | |
Sports & Outdoor | Sports & Outdoor Accessories | 4.00% | |
Sports & Outdoor | Sports Footwear | 4.00% | |
Sports & Outdoor | Swimwear, Surfwear & Wetsuits | 4.00% | |
Sports & Outdoor | Water Sports Equipment | 4.00% | |
Textiles & Soft Furnishings | Bedding | 4.00% | |
Textiles & Soft Furnishings | Fabrics & Sewing Supplies | 4.00% | |
Textiles & Soft Furnishings | Household Textiles | 4.00% | |
Tools & Hardware | Garden Tools | 4.00% | |
Tools & Hardware | Hand Tools | 4.00% | |
Tools & Hardware | Hardware | 4.00% | |
Tools & Hardware | Measuring Tools | 4.00% | |
Tools & Hardware | Power Tools | 4.00% | |
Tools & Hardware | Pumps & Plumbing | 4.00% | |
Tools & Hardware | Soldering Equipment | 4.00% | |
Tools & Hardware | Tool Organizers | 4.00% | |
Toys & Hobbies | Musical Instruments & Accessories | 3.50% | |
Sports & Outdoors | Collections | Sports Collectibles | 4.00% |
Sports & Outdoor | Ball Sports Equipment | 4.00% | |
Sports & Outdoor | Camping & Hiking Equipment | 4.00% | |
Sports & Outdoor | Fan Shop | 4.00% | |
Sports & Outdoor | Fitness Equipment | 4.00% | |
Sports & Outdoor | Leisure & Outdoor Recreation Equipment | 4.00% | |
Sports & Outdoor | Sport & Outdoor Clothing | 4.00% | |
Sports & Outdoor | Sports & Outdoor Accessories | 4.00% | |
Sports & Outdoor | Sports Footwear | 4.00% | |
Sports & Outdoor | Swimwear, Surfwear & Wetsuits | 4.00% | |
Sports & Outdoor | Water Sports Equipment | 4.00% |
如何按产品细分类目计算您的市场佣金
示例 1：仅订购一种类目的产品。
买家购买一把吉他。
原价：MYR 1000
卖家折扣：MYR 100
折扣后小计：MYR 900
吉他的子类别是家居与生活 -> 玩具和爱好 -> 乐器及配件； 因此，适用的市场佣金率为 3.5%（不包括 VAT）。
市场佣金计算如下：
原价 | MYR 1000 |
卖家折扣 | MYR 100 |
折扣后小计 | MYR 900 |
佣金率 | 3.5% |
SST税 | 10% |
后佣金率 | 3.85% |
市场佣金费= 折扣后小计 x SST 后佣金率 | MYR 34.65 |
FAQ
谁将被收取佣金费用？
马来西亚 TikTok Shop 平台上的所有 TikTok Shop 卖家。
什么是“有效订单”？
有效订单是指已经成功交付给买家并被买家接受的已付款订单。 取消或全额退回或退款的订单不被视为有效订单。
如何收取佣金？
市场佣金费用将直接从订单结算中扣除。
市场佣金是否已含税？
上述表中的市场佣金费率不包括 SST税。
每笔订单扣除的市场佣金包含SST税。
市场佣金是否有豁免？
是的。 有两项豁免。
新入驻TikTok Shop 马来西亚的店铺在入驻起 90 天内免收市场佣金。
对于客户通过商城成功购买的产品，卖家将享受 0% 的市场佣金豁免。 政策详情如下：
适用卖家：所有卖家。
适用场景：如果客户通过 TikTok 应用内的商城成功购买产品，则该订单的相应产品将被视为可免除市场佣金的产品。 根据购物中心 0% 豁免政策，该产品将获得 0% 市场佣金豁免。
本政策生效日期：2023年8月11日10:00起至另行通知
只有来自这 2 个入口点（标有方形红色框）的产品才会被视为商城入口点：
我在哪里可以查看有效订单所收取的佣金金额详情？
您可以在TikTok Shop 卖家中心->资产->订单结算账单->查看详情中看到。
注意：屏幕截图仅供参考。 实际界面显示和费率可能有所不同。
退款流程是什么样的？
如果整个订单被退回，则全额佣金将退还给卖家。 如果部分订单被退款，则退款商品所收取的佣金将退还给卖家。
由于这是一项应收费用，是否会收到一张发票，发票是否会写 TikTok Shop 当月收取的全部市场佣金金额？
是的，您将在下个月收到上个月计费周期的发票。 您可以前往财务->发票中心->平台服务费下载发票。
注：佣金费用目前列在平台服务费发票下。
注意：屏幕截图仅供参考。 实际界面显示和费率可能有所不同。
如果 TikTok Shop 上有一个新类目，而我的产品恰好属于该类目，那么市场佣金费率是多少？
我们将在新类目推出之前指定特定的市场佣金费率。 但是，如果尚未为新类目指定具体费率，则默认情况下，市场佣金费率为 2.0%。
如果我不确定我的产品的市场佣金费率是多少，会发生什么？
您可以在 TikTok Shop 卖家中心 -> 帮助中心联系我们的支持团队。
或者您也可以在“票证日志”中提交查询票证，或者请随时通过“在线支持”联系我们的支持代表
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TikTok全球重组，新加坡团队裁员根据最新消息，TikTok于2025年2月20日解雇了其新加坡信任与安全团队的至少十几名员工。此次裁员是TikTok全球重组计划的一部分，涉及亚太、欧洲、中东、非洲和美国的信任与安全团队。裁员通知在2月20日发送给相关员工，部分员工在收到通知后一小时内就无法再访问公司系统。据TikTok发给员工的邮件显示，此次裁员是经过数月慎重考虑后做出的决定，目的是提高运营效率，更好地满足业务需求。此次裁员的背
AI洞察客户声音！AI商品评论分析工具，助力商家从百万评论中解析客户需求&爆品卖点在全球社交电商高速发展的浪潮中，TikTok已成为品牌与消费者互动的核心战场。为助力商家更精准地捕捉用户需求、优化产品及品牌营销策略，FastMoss近期动作频频： 👉首家上线TikTok西班牙站、墨西哥站数据，覆盖新兴市场用户行为与趋势分析； 👉本周全新推出AI视频脚本解析功能， AI 赋能拆解TikTok爆款视频脚本，助商家优化内容策略，提升脚本创作效率及内容质量。与此同时，FastMoss持
首届「短视频直播」跨境电商全球资源对接大会圆满结束在全球电商市场持续扩张的背景下，短视频和直播带货正成为推动跨境电商增长的新引擎。与此同时，TikTok Shop等新兴平台凭借其强大的流量基础和技术优势，为跨境电商直播带货提供了广阔的发展空间。通过直播，让商品能够“足不出户”触达全球消费者，还通过直观展示产品细节，极大地增强了消费者对品牌的信任。同时，短视频和直播的互动性与娱乐性，也为品牌营销提供了全新的思路。为了帮助卖家更好地把握这一趋势，TT
TikTok将重组安全信任部门，新加坡团队已裁员10余人1、TikTok将重组安全信任部门，在全球裁员据路透社报道，三位知情人士周四称，TikTok将对其信任和安全部门进行重组，在全球范围内进行裁员。TikTok信任和安全部门负责内容审核。知情人士称，TikTok运营主管、同时负责信任和安全部门的亚当·普莱泽(Adam Presser)已在周四向员工发送了备忘录，告知了此次裁员计划。该部门在亚洲、欧洲、中东和非洲地区的团队将在同一天开始裁员。2、Tik
长达一个月的斋月“消费热”来了！选品、投放、素材超全指南奉上在印度尼西亚、马来西亚、中东等市场，斋月是一年当中最重要的节日。这场盛大节庆持续一个月之久，是广告主增强品牌声量、带动销售转化的好机会。每当斋月来临，人们便遵循日出禁食、日落开斋的传统习俗，家庭团聚、社区互动频繁。大家不仅会斋戒、自省、祈祷、行善等，还会互送礼品、置换新物。因此，斋月也成了穆斯林重要的购物月，当地消费者通常会提前一周甚至一个月来采购各种节庆用品，且近年来越发青睐线上消费的形式。斋月
单品爆卖15万个！spa按摩膏在菲律宾TikTok热销一款小小的按摩膏，在菲律宾单品爆卖15万个！并且出自一家小小的TikTok菲律宾店铺。单日售出1600件，在TikTok菲律宾护理和美容类目排名日榜第八。这款按摩膏主要用于舒缓疼痛和放松，类似于SPA或家庭护理中的按摩膏，适用于肌肉酸痛、关节不适或疲劳放松。这款产品配方中包含姜油、辣椒油、椰子油等成分，具有温热感或舒缓作用，适用于按摩时促进血液循环、舒缓肌肉紧张。据Echotik数据显示，这款热销
TikTok英国POP小店还有5天开放入驻，开店条件&规则一次看懂TikTok Shop英国站的跨境自运营（POP）模式将于2025年2月26日正式开放招商！对于想要拓展英国市场的跨境卖家来说，这是一次重要的入驻机会。相比以往的模式，POP让商家能够自主运营，更灵活地管理自己的英国店铺，直接对接TikTok的流量生态。如果你已经在亚马逊UK有稳定业务，或者你的美区TikTok Shop店铺表现优异，现在正是提前准备入驻的关键时期。谁能入驻？基础门槛与定邀标准Ti
这些产品在TikTok墨西哥卖爆了！墨西哥电商市场：下一个“掘金地”还是陷阱？让我们好好聊聊墨西哥：新市场有什么机遇？美区/东南亚转战墨西哥：如何低成本“平移”货盘？墨西哥选品避坑指南：什么能卖？什么暴雷？墨西哥没资源、没经验，如何破局？2024年，墨西哥电商市场规模预计突破428亿美元2025年将飙升至454亿美元，年复合增长率高达19.7%——这组数据足以让全球卖家心跳加速。数据来源：TikTok官方墨西哥站文档关键点：年轻人+
日赚百万，这类国产小家电成TikTok销冠小家电出海赛道突围，要靠“非主流用户”
2025年2月20日TT123早报|TikTok意大利站预计将在本月底前启动1、TikTok计划于2025年在意大利、德国、法国、日本和巴西等五个国家扩展其电商业务，其中意大利站预计将在本月底前启动。2、根据Sensor Tower发布的《2025年移动应用状态报告》，TikTok已成为阿联酋最受欢迎和最常下载的社交媒体应用。3、2024年2月至2025年1月间，TikTok Shop印尼站在快速消费品（FMCG）领域的销售额从1.69万亿印尼盾增至2.27万亿印尼盾，增
2025年2月21日TT123早报|美国企业家已向TikTok母公司字节跳动发出收购要约1、美国怀俄明州企业家Reid Rasner已向TikTok母公司字节跳动发出收购要约，计划以 474.5 亿美元的价格获得 TikTok 资产、运营和专有算法的控股权。2、据美国爱荷华州州长Kim Reynolds发布了一项行政命令，禁止州政府机构使用作为 TikTok 替代品营销的中国应用程序 RedNote 和 Lemon8。3、TikTok推出定制汽车广告解决方案，利用其高活跃度的年轻及富
又一收购提案！美国企业家拉斯纳欲以474.5亿美元收购TikTokAMZ123获悉，近日，据外媒报道，美国怀俄明州的一位企业家瑞德·拉斯纳（Reid Rasner）已向TikTok的母公司字节跳动提出了以474.5亿美元收购TikTok资产、运营和独有算法的请求。拉斯纳表示，若收购成功，他计划将TikTok的运营迁至怀俄明州，并在当地创造大量高薪工作，推动经济多元化发展。这一举措不仅能推动科技行业的发展，还将促进怀俄明州能源、农业和旅游业的增长。拉斯纳强调，传统
中医出海真的好做么？咱们今天聊聊中医出海这个话题，很多人对这个话题很感兴趣。一提到中医出海，大家首先会想：是不是主要面向华人？后端怎么做？流量从哪儿来？今天我们就详细探讨一下。01中医出海问答问题1：我记得您不仅做TikTok电商，还做中医出海，目前中医出海主要做哪个国家？ 答：之前我们做的是美国，现在转到了日本。问题2：您当时对中医出海市场的判断是什么？ 答：中医出海这块，我还在学习阶段，还没拿到什么大成果，现
Tiktok玩家第238篇：500 亿美金豪赌！美国神秘富豪欲收购 TikTok，马斯克遭遇最强竞拍对手？匿名用户社区用户据报道，怀俄明州低调富豪里德近日抛出 474.5 亿美元天价，剑指 TikTok 美国业务控制权。这场涉及地缘政治、科技创新与经济转型的超级交易，或将改写全球社交媒体格局。里德在致字节跳动的公开信中提到：“通过在怀俄明州建立 TikTok 的业务，里德将点燃经济多元化的新时代，创造数以千计的高薪工作岗位，这不仅将使科技行业受益，还将增强怀俄明州的能源、农业和旅游业，该计划将为该州带
长达一个月的斋月“消费热”来了！选品、投放、素材超全指南奉上在印度尼西亚、马来西亚、中东等市场，斋月是一年当中最重要的节日。这场盛大节庆持续一个月之久，是广告主增强品牌声量、带动销售转化的好机会。每当斋月来临，人们便遵循日出禁食、日落开斋的传统习俗，家庭团聚、社区互动频繁。大家不仅会斋戒、自省、祈祷、行善等，还会互送礼品、置换新物。因此，斋月也成了穆斯林重要的购物月，当地消费者通常会提前一周甚至一个月来采购各种节庆用品，且近年来越发青睐线上消费的形式。斋月
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