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TikTok Shop马来西亚平台佣金规则

TikTok知识大纲
TikTok知识大纲,为TT123系统整理的入门级TikTok知识大全,涵盖注册、运营推广、广告等卖家所需的知识、干货实操等,适用于所有阶段的TikTok卖家。
4767
2024-04-07 15:51
2024-04-07 15:51
4767
TikTok知识大纲
TikTok知识大纲,为TT123系统整理的入门级TikTok知识大全,涵盖注册、运营推广、广告等卖家所需的知识、干货实操等,适用于所有阶段的TikTok卖家。

什么是市场佣金

市场佣金是 TikTok Shop 根据产品价格向马来西亚所有卖家收取的费用。

TikTokShop 的市场佣金是多少?

平台佣金率请参考(以下平台佣金率不含VAT):

Cluster
Category
Subcategory
Commission fee rate
(SST exclusive)
Electronics
Automotive & Motorcycle
Car Electronics
3.50%
Beauty & Personal Care
Personal Care Appliances
3.00%
Computers & Office Equipment
Data Storage & Software
2.50%
Computers & Office Equipment
Desktop & Laptop Components
2.50%
Computers & Office Equipment
Desktop Computers, Laptops & Tablets
2.50%
Computers & Office Equipment
Network Components
2.50%
Computers & Office Equipment
Office Equipment
3.00%
Computers & Office Equipment
Peripherals & Accessories
3.50%
Household Appliances
Commercial Appliances
2.50%
Household Appliances
Home Appliances
2.50%
Household Appliances
Kitchen Appliances
2.50%
Household Appliances
Large Home Appliances
2.50%
Phones & Electronics
Gaming & Consoles
2.50%
Phones & Electronics
Audio & Video
4.00%
Phones & Electronics
Cameras & Photography
2.50%
Phones & Electronics
Education Devices
4.00%
Phones & Electronics
Phone Accessories
4.00%
Phones & Electronics
Phones & Tablets
2.50%
Phones & Electronics
Smart & Wearable Devices
2.50%
Phones & Electronics
Tablet & Computer Accessories
2.50%
Phones & Electronics
Universal Accessories
4.00%
Textiles & Soft Furnishings
Fabrics & Sewing Supplies
4.00%
Fashion
Fashion Accessories
Clothes Accessories
4.00%
Fashion Accessories
Costume Jewellery & Accessories
4.00%
Fashion Accessories
Dressmaking Fabrics
4.00%
Fashion Accessories
Eyewear
4.00%
Fashion Accessories
Hair Accessories
4.00%
Fashion Accessories
Hair Extensions & Wigs
4.00%
Fashion Accessories
Watches & Accessories
4.00%
Jewellery Accessories & Derivatives
Amber
4.00%
Jewellery Accessories & Derivatives
Artificial Gemstones
4.00%
Jewellery Accessories & Derivatives
Diamond
4.00%
Jewellery Accessories & Derivatives
Gold
4.00%
Jewellery Accessories & Derivatives
Jade
4.00%
Jewellery Accessories & Derivatives
Mellite
4.00%
Jewellery Accessories & Derivatives
Natural Crystal
4.00%
Jewellery Accessories & Derivatives
Non-natural Crystal
4.00%
Jewellery Accessories & Derivatives
Pearl
4.00%
Jewellery Accessories & Derivatives
Platinum & Carat Gold
4.00%
Jewellery Accessories & Derivatives
Ruby, Sapphire & Emerald
4.00%
Jewellery Accessories & Derivatives
Semiprecious Stones
4.00%
Jewellery Accessories & Derivatives
Silver
4.00%
Luggage & Bags
Bag Accessories
4.00%
Luggage & Bags
Functional Bags
4.00%
Luggage & Bags
Luggage & Travel Bags
4.00%
Luggage & Bags
Men's Bags
4.00%
Luggage & Bags
Women's Bags
4.00%
Menswear & Underwear
Men's Bottoms
4.00%
Menswear & Underwear
Men's Sleepwear & Loungewear
4.00%
Menswear & Underwear
Men's Special Clothing
4.00%
Menswear & Underwear
Men's Suits & Overalls
4.00%
Menswear & Underwear
Men's Tops
4.00%
Menswear & Underwear
Men's Underwear
4.00%
Muslim Fashion
Hijabs
4.00%
Muslim Fashion
Islamic Accessories
4.00%
Muslim Fashion
Islamic Sportswear
4.00%
Muslim Fashion
Kids' Islamic Clothing
4.00%
Muslim Fashion
Men's Islamic Clothing
4.00%
Muslim Fashion
Outerwear
4.00%
Muslim Fashion
Prayer Attire & Equipment
4.00%
Muslim Fashion
Umroh Equipment
4.00%
Muslim Fashion
Women's Islamic Clothing
4.00%
Shoes
Men's Shoes
4.00%
Shoes
Shoe Accessories
4.00%
Shoes
Women's Shoes
4.00%
Sports & Outdoor
Swimwear, Surfwear & Wetsuits
4.00%
Womenswear & Underwear
Women's Bottoms
4.00%
Womenswear & Underwear
Women's Dresses
4.00%
Womenswear & Underwear
Women's Sleepwear & Loungewear
4.00%
Womenswear & Underwear
Women's Special Clothing
4.00%
Womenswear & Underwear
Women's Suits & Overalls
4.00%
Womenswear & Underwear
Women's Tops
4.00%
Womenswear & Underwear
Women's Underwear
4.00%
FMCG
Baby & Maternity
Baby Care & Health
3.50%
Baby & Maternity
Baby Clothing & Shoes
4.00%
Baby & Maternity
Baby Fashion Accessories
4.00%
Baby & Maternity
Baby Furniture
4.00%
Baby & Maternity
Baby Safety
4.00%
Baby & Maternity
Baby Toys
4.00%
Baby & Maternity
Baby Travel Essentials
4.00%
Baby & Maternity
Formula Milk & Baby Food
3.00%
Baby & Maternity
Maternity Supplies
4.00%
Baby & Maternity
Nursing & Feeding
3.00%
Beauty & Personal Care
Bath & Body Care
3.50%
Beauty & Personal Care
Eye & Ear Care
3.00%
Beauty & Personal Care
Feminine Care
3.00%
Beauty & Personal Care
Hair Care & Styling
3.50%
Beauty & Personal Care
Hand, Foot & Nail Care
4.00%
Beauty & Personal Care
Makeup & Perfume
4.00%
Beauty & Personal Care
Men's Care
4.00%
Beauty & Personal Care
Nasal & Oral Care
3.00%
Beauty & Personal Care
Personal Care Appliances
3.00%
Beauty & Personal Care
Skincare
3.50%
Beauty & Personal Care
Special Personal Care
3.00%
Food & Beverages
Baking
0.00%
Food & Beverages
Drinks
3.50%
Food & Beverages
Fresh & Frozen Food
0.00%
Food & Beverages
Instant Food
3.50%
Food & Beverages
Milk & Dairy
3.50%
Food & Beverages
Snacks
3.50%
Food & Beverages
Staples & Cooking Essentials
0.00%
Health
Alternative Medications & Treatments
3.50%
Health
Food Supplement
3.50%
Health
Medical Supplies
3.50%
Health
OTC Medications & Treatments
3.50%
Home Supplies
Home Care Supplies
4.00%
Kids' Fashion
Boys' Clothes
4.00%
Kids' Fashion
Boys' Footwear
4.00%
Kids' Fashion
Girls' Clothes
4.00%
Kids' Fashion
Girls' Footwear
4.00%
Kids' Fashion
Kids' Fashion Accessories
4.00%
Pet Supplies
Bird Supplies
3.50%
Pet Supplies
Dog & Cat Accessories
3.50%
Pet Supplies
Dog & Cat Clothing
3.50%
Pet Supplies
Dog & Cat Food
3.50%
Pet Supplies
Dog & Cat Furniture
3.50%
Pet Supplies
Dog & Cat Grooming
3.50%
Pet Supplies
Dog & Cat Healthcare
3.50%
Pet Supplies
Dog & Cat Litter
3.50%
Pet Supplies
Farm Animal & Poultry Supplies
3.50%
Pet Supplies
Fish & Aquatic Supplies
3.50%
Pet Supplies
Reptile & Amphibian Supplies
3.50%
Pet Supplies
Small Animal Supplies
3.50%
Toys & Hobbies
Classic & Novelty Toys
4.00%
Toys & Hobbies
DIY
4.00%
Toys & Hobbies
Dolls & Stuffed Toys
4.00%
Toys & Hobbies
Educational Toys
4.00%
Toys & Hobbies
Electric & Remote Control Toys
4.00%
Toys & Hobbies
Games & Puzzles
4.00%
Toys & Hobbies
Sports & Outdoor Play
4.00%
Home & Living
Automotive & Motorcycle
Car Electronics
3.50%
Automotive & Motorcycle
Car Exterior Accessories
3.50%
Automotive & Motorcycle
Car Interior Accessories
3.50%
Automotive & Motorcycle
Car Lights
3.50%
Automotive & Motorcycle
Car Repair Tools
3.50%
Automotive & Motorcycle
Car Washing & Maintenance
3.50%
Automotive & Motorcycle
Motorcycle Accessories
3.50%
Automotive & Motorcycle
Motorcycle Parts
3.50%
Baby & Maternity
Baby Care & Health
3.50%
Baby & Maternity
Baby Clothing & Shoes
4.00%
Baby & Maternity
Baby Fashion Accessories
4.00%
Baby & Maternity
Baby Furniture
4.00%
Baby & Maternity
Baby Safety
4.00%
Baby & Maternity
Baby Toys
4.00%
Baby & Maternity
Baby Travel Essentials
4.00%
Baby & Maternity
Maternity Supplies
4.00%
Baby & Maternity
Nursing & Feeding
3.00%
Collections
Entertainment
4.00%
Collections
Trading Cards & Accessories
4.00%
Computers & Office Equipment
Office Equipment
3.00%
Computers & Office Equipment
Office Stationery & Supplies
3.00%
Furniture
Children's Furniture
4.00%
Furniture
Commercial Furniture
4.00%
Furniture
Furniture Parts
4.00%
Furniture
Indoor Furniture
4.00%
Furniture
Outdoor Furniture
4.00%
Home Improvement
Bathroom Fixtures
4.00%
Home Improvement
Building Supplies
3.50%
Home Improvement
Electrical Equipment & Supplies
3.50%
Home Improvement
Garden Supplies
4.00%
Home Improvement
Kitchen Fixtures
4.00%
Home Improvement
Lights & Lighting
4.00%
Home Improvement
Security & Safety
3.00%
Home Improvement
Smart Home Systems
3.00%
Home Improvement
Solar & Wind Power
3.50%
Home Supplies
Bathroom Supplies
4.00%
Home Supplies
Festive & Party Supplies
4.00%
Home Supplies
Home Care Supplies
4.00%
Home Supplies
Home Decor
4.00%
Home Supplies
Home Organizers
4.00%
Home Supplies
Laundry Tools & Accessories
4.00%
Home Supplies
Miscellaneous Home
4.00%
Kids' Fashion
Boys' Clothes
4.00%
Kids' Fashion
Boys' Footwear
4.00%
Kids' Fashion
Girls' Clothes
4.00%
Kids' Fashion
Girls' Footwear
4.00%
Kids' Fashion
Kids' Fashion Accessories
4.00%
Kitchenware
Bakeware
4.00%
Kitchenware
Bar & Wine Utensils
4.00%
Kitchenware
Barbecue
4.00%
Kitchenware
Cookware
4.00%
Kitchenware
Cutlery & Tableware
4.00%
Kitchenware
Drinkware
4.00%
Kitchenware
Kitchen Knives
4.00%
Kitchenware
Kitchen Utensils & Gadgets
4.00%
Kitchenware
Tea & Coffeeware
4.00%
Pet Supplies
Bird Supplies
3.50%
Pet Supplies
Dog & Cat Accessories
3.50%
Pet Supplies
Dog & Cat Clothing
3.50%
Pet Supplies
Dog & Cat Food
3.50%
Pet Supplies
Dog & Cat Furniture
3.50%
Pet Supplies
Dog & Cat Grooming
3.50%
Pet Supplies
Dog & Cat Healthcare
3.50%
Pet Supplies
Dog & Cat Litter
3.50%
Pet Supplies
Farm Animal & Poultry Supplies
3.50%
Pet Supplies
Fish & Aquatic Supplies
3.50%
Pet Supplies
Reptile & Amphibian Supplies
3.50%
Pet Supplies
Small Animal Supplies
3.50%
Textiles & Soft Furnishings
Bedding
4.00%
Textiles & Soft Furnishings
Fabrics & Sewing Supplies
4.00%
Textiles & Soft Furnishings
Household Textiles
4.00%
Tools & Hardware
Garden Tools
4.00%
Tools & Hardware
Hand Tools
4.00%
Tools & Hardware
Hardware
4.00%
Tools & Hardware
Measuring Tools
4.00%
Tools & Hardware
Power Tools
4.00%
Tools & Hardware
Pumps & Plumbing
4.00%
Tools & Hardware
Soldering Equipment
4.00%
Tools & Hardware
Tool Organizers
4.00%
Toys & Hobbies
Classic & Novelty Toys
4.00%
Toys & Hobbies
DIY
4.00%
Toys & Hobbies
Dolls & Stuffed Toys
4.00%
Toys & Hobbies
Educational Toys
4.00%
Toys & Hobbies
Electric & Remote Control Toys
4.00%
Toys & Hobbies
Games & Puzzles
4.00%
Toys & Hobbies
Musical Instruments & Accessories
3.50%
Toys & Hobbies
Sports & Outdoor Play
4.00%
Jewelry
Jewellery Accessories & Derivatives
Artificial Gemstones
4.00%
Jewellery Accessories & Derivatives
Gold
4.00%
Jewellery Accessories & Derivatives
Jade
4.00%
Jewellery Accessories & Derivatives
Natural Crystal
4.00%
Jewellery Accessories & Derivatives
Non-natural Crystal
4.00%
Jewellery Accessories & Derivatives
Pearl
4.00%
Jewellery Accessories & Derivatives
Semiprecious Stones
4.00%
Jewellery Accessories & Derivatives
Silver
4.00%
Lifestyle
Automotive & Motorcycle
Auto Replacement Parts
3.50%
Automotive & Motorcycle
Car Electronics
3.50%
Automotive & Motorcycle
Car Exterior Accessories
3.50%
Automotive & Motorcycle
Car Interior Accessories
3.50%
Automotive & Motorcycle
Car Lights
3.50%
Automotive & Motorcycle
Car Repair Tools
3.50%
Automotive & Motorcycle
Car Washing & Maintenance
3.50%
Automotive & Motorcycle
Motorcycle Accessories
3.50%
Automotive & Motorcycle
Motorcycle Parts
3.50%
Automotive & Motorcycle
Quads, Motorhomes & Boats
3.50%
Beauty & Personal Care
Personal Care Appliances
3.00%
Books, Magazines & Audio
Children's & Infants' Books
3.50%
Books, Magazines & Audio
Economics & Management
3.50%
Books, Magazines & Audio
Education & Schooling
3.50%
Books, Magazines & Audio
Humanities & Social Sciences
3.50%
Books, Magazines & Audio
Lifestyle & Hobbies
3.50%
Books, Magazines & Audio
Literature & Art
3.50%
Books, Magazines & Audio
Science & Technology
3.50%
Collections
Entertainment
4.00%
Collections
Sports Collectibles
4.00%
Collections
Trading Cards & Accessories
4.00%
Computers & Office Equipment
Office Stationery & Supplies
3.00%
Furniture
Children's Furniture
4.00%
Furniture
Commercial Furniture
4.00%
Furniture
Furniture Parts
4.00%
Furniture
Indoor Furniture
4.00%
Furniture
Outdoor Furniture
4.00%
Home Improvement
Bathroom Fixtures
4.00%
Home Improvement
Building Supplies
3.50%
Home Improvement
Electrical Equipment & Supplies
3.50%
Home Improvement
Garden Supplies
4.00%
Home Improvement
Kitchen Fixtures
4.00%
Home Improvement
Lights & Lighting
4.00%
Home Improvement
Security & Safety
3.00%
Home Improvement
Smart Home Systems
3.00%
Home Improvement
Solar & Wind Power
3.50%
Home Supplies
Bathroom Supplies
4.00%
Home Supplies
Festive & Party Supplies
4.00%
Home Supplies
Home Care Supplies
4.00%
Home Supplies
Home Decor
4.00%
Home Supplies
Home Organizers
4.00%
Home Supplies
Laundry Tools & Accessories
4.00%
Home Supplies
Miscellaneous Home
4.00%
Kitchenware
Bakeware
4.00%
Kitchenware
Bar & Wine Utensils
4.00%
Kitchenware
Barbecue
4.00%
Kitchenware
Cookware
4.00%
Kitchenware
Cutlery & Tableware
4.00%
Kitchenware
Drinkware
4.00%
Kitchenware
Kitchen Knives
4.00%
Kitchenware
Kitchen Utensils & Gadgets
4.00%
Kitchenware
Tea & Coffeeware
4.00%
Sports & Outdoor
Ball Sports Equipment
4.00%
Sports & Outdoor
Camping & Hiking Equipment
4.00%
Sports & Outdoor
Fan Shop
4.00%
Sports & Outdoor
Fitness Equipment
4.00%
Sports & Outdoor
Leisure & Outdoor Recreation Equipment
4.00%
Sports & Outdoor
Sport & Outdoor Clothing
4.00%
Sports & Outdoor
Sports & Outdoor Accessories
4.00%
Sports & Outdoor
Sports Footwear
4.00%
Sports & Outdoor
Swimwear, Surfwear & Wetsuits
4.00%
Sports & Outdoor
Water Sports Equipment
4.00%
Textiles & Soft Furnishings
Bedding
4.00%
Textiles & Soft Furnishings
Fabrics & Sewing Supplies
4.00%
Textiles & Soft Furnishings
Household Textiles
4.00%
Tools & Hardware
Garden Tools
4.00%
Tools & Hardware
Hand Tools
4.00%
Tools & Hardware
Hardware
4.00%
Tools & Hardware
Measuring Tools
4.00%
Tools & Hardware
Power Tools
4.00%
Tools & Hardware
Pumps & Plumbing
4.00%
Tools & Hardware
Soldering Equipment
4.00%
Tools & Hardware
Tool Organizers
4.00%
Toys & Hobbies
Musical Instruments & Accessories
3.50%
Sports & Outdoors
Collections
Sports Collectibles
4.00%
Sports & Outdoor
Ball Sports Equipment
4.00%
Sports & Outdoor
Camping & Hiking Equipment
4.00%
Sports & Outdoor
Fan Shop
4.00%
Sports & Outdoor
Fitness Equipment
4.00%
Sports & Outdoor
Leisure & Outdoor Recreation Equipment
4.00%
Sports & Outdoor
Sport & Outdoor Clothing
4.00%
Sports & Outdoor
Sports & Outdoor Accessories
4.00%
Sports & Outdoor
Sports Footwear
4.00%
Sports & Outdoor
Swimwear, Surfwear & Wetsuits
4.00%
Sports & Outdoor
Water Sports Equipment
4.00%

如何按产品细分类目计算您的市场佣金

示例 1:仅订购一种类目的产品。
  • 买家购买一把吉他。

原价:MYR 1000
卖家折扣:MYR 100
折扣后小计:MYR 900
  • 吉他的子类别是家居与生活 -> 玩具和爱好 -> 乐器及配件; 因此,适用的市场佣金率为 3.5%(不包括 VAT)。

  • 市场佣金计算如下:

原价
MYR 1000
卖家折扣
MYR 100
折扣后小计
MYR 900
佣金率
3.5%
SST税
10%
后佣金率
3.85%
市场佣金费= 折扣后小计 x SST 后佣金率
MYR 34.65

FAQ

  1. 谁将被收取佣金费用?

马来西亚 TikTok Shop 平台上的所有 TikTok Shop 卖家。

  1. 什么是“有效订单”?

有效订单是指已经成功交付给买家并被买家接受的已付款订单。 取消或全额退回或退款的订单不被视为有效订单。

  1. 如何收取佣金?

市场佣金费用将直接从订单结算中扣除。

  1. 市场佣金是否已含税?

上述表中的市场佣金费率不包括 SST税。

每笔订单扣除的市场佣金包含SST税。

  1. 市场佣金是否有豁免?

是的。 有两项豁免。

新入驻TikTok Shop 马来西亚的店铺在入驻起 90 天内免收市场佣金。

对于客户通过商城成功购买的产品,卖家将享受 0% 的市场佣金豁免。 政策详情如下:

    • 适用卖家:所有卖家。

    • 适用场景:如果客户通过 TikTok 应用内的商城成功购买产品,则该订单的相应产品将被视为可免除市场佣金的产品。 根据购物中心 0% 豁免政策,该产品将获得 0% 市场佣金豁免。

    • 本政策生效日期:2023年8月11日10:00起至另行通知

只有来自这 2 个入口点(标有方形红色框)的产品才会被视为商城入口点:TikTok Shop马来西亚平台佣金规则TikTok Shop马来西亚平台佣金规则
  1. 我在哪里可以查看有效订单所收取的佣金金额详情?

您可以在TikTok Shop 卖家中心->资产->订单结算账单->查看详情中看到。TikTok Shop马来西亚平台佣金规则

注意:屏幕截图仅供参考。 实际界面显示和费率可能有所不同。
  1. 退款流程是什么样的?

如果整个订单被退回,则全额佣金将退还给卖家。 如果部分订单被退款,则退款商品所收取的佣金将退还给卖家。

  1. 由于这是一项应收费用,是否会收到一张发票,发票是否会写 TikTok Shop 当月收取的全部市场佣金金额?

是的,您将在下个月收到上个月计费周期的发票。 您可以前往财务->发票中心->平台服务费下载发票。

注:佣金费用目前列在平台服务费发票下。TikTok Shop马来西亚平台佣金规则
注意:屏幕截图仅供参考。 实际界面显示和费率可能有所不同。
  1. 如果 TikTok Shop 上有一个新类目,而我的产品恰好属于该类目,那么市场佣金费率是多少?

我们将在新类目推出之前指定特定的市场佣金费率。 但是,如果尚未为新类目指定具体费率,则默认情况下,市场佣金费率为 2.0%。

  1. 如果我不确定我的产品的市场佣金费率是多少,会发生什么?

您可以在 TikTok Shop 卖家中心 -> 帮助中心联系我们的支持团队。

或者您也可以在“票证日志”中提交查询票证,或者请随时通过“在线支持”联系我们的支持代表TikTok Shop马来西亚平台佣金规则


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3元国产漏勺在TikTok上月销近万单
第一批做中餐的老外都去TikTok上买厨具了
商家速入新战场!TikTok Shop抢占德法意西日流量蓝海
一、开放时间与商家规模对比美国上线时间:2023年9月12日商家规模:约398,000家,生态趋于成熟,流量分散、竞争激烈德国、法国、意大利同步上线:2025年3月31日当前商家:仅数千家,可享受首批商家专项扶持政策西班牙试点启动:2024年12月9日商家数量:不足1,000家,品类主要集中于美妆与快消日本预计上线:2025年6月招募阶段:商家池仍在“百家”级别,市场准入门槛低相比美国市场数十万商
2025年5月16日TT123早报|TikTok美区渠道号开放0分、无需实名制带货
1、TikTok Shop美国站点渠道号取消粉丝数量限制,0粉、无需实名制可直接挂小黄车带货。2、TikTok正在开发一项新功能,拟允许美国16岁及以上用户在直接消息中分享照片。此外,TikTok还计划推出语音消息功能。3、TikTok小程序的测试正式开启,首批有8款TikTok小游戏以及3款TikTok小程序短剧上线。4、外媒报道,TikTok Shop在2025年美国市场整体销售增速放缓,多数
美区之外,日本成TikTok卖家的搞钱新战场
时隔3个月,中美关税火并终于按下暂停键。根据5月12日协议,中美双边关税实施阶段性“互免”,至此,美国对华商品税率降至30%,但打在跨境卖家七寸的800美元小包豁免政策仅得到了关税降至54%,以及取消原定6月1日生效的、上调从量关税至200美元的结果。5月13日,中方已就美国以芬太尼对华加征20%关税再次发出灵魂拷问,根据路透社最新消息,美国总统行政令和行业专家表示,中美关税对抗已进入倒计时,80
TikTok更新多项辅助功能,优化视障用户界面体验
AMZ123获悉,近日,据外媒报道,TikTok推出了一系列新的辅助功能,进一步提升平台的包容性和用户使用便捷性。本次更新包括图像内容的替代文字(alt text)、文本显示增强选项以及颜色对比度调节功能,旨在改善视力障碍用户的使用体验。此次更新的核心内容是将替代文字功能扩展至照片内容创作领域。用户现在可以在发布图像时添加文字描述,也可以在发布后进行补充。这一功能上月已被部分用户在测试中发现,但直
靠一杯茶实现年销售额破亿美金,“魔法茶饮”Yerba Magic做对了什么?
近年来,一款名为Yerba Magic的“魔法茶饮”在欧美健康圈疯狂刷屏。从健身达人的水杯到职场人的办公桌,甚至被《Vogue》评为“2024年十大超级食物”,彼时这个成立仅3年的品牌,如何靠一杯茶实现年销售额破亿美金?根据EchoTik显示,Yerba Magic是Brainista店铺的一款马黛茶速溶茶粉,该店铺主营品类为健康/膳食补充剂,价格分布在¥24.99-¥44.99,平均价格¥34.
TikTok Shop美国业务受阻,5月跨境卖家日销售额环比下降超20%
TT123获悉,5月14日,据外媒报道,多名负责TikTok电商业务的员工透露,TikTok Shop在2025年美国市场开局不利,整体销售增速放缓,主要受关税上涨和外部经济不确定性影响。据了解,5月初,平台外国卖家在美日销售额环比下降约20%至25%。多数外国卖家来自中国,而4月起部分中国商品的进口关税超过145%。内部数据显示,美国市场的日销售额在3月初曾有增长,当月晚些时候关税消息公布前则开
2025年5月15日TT123早报|TikTok Shop日本跨境店今日上线!
1、TikTok Shop首次推出欧美多国联合年中大促,覆盖美国、英国、法国、德国、意大利、西班牙六大核心市场,将于6月底至7月上旬开启。2、5月15日,TikTok Shop日本跨境店(POP店)正式上线,支持中国直邮与日本本地仓发货。6月3日还将分别上线个人店和企业店。3、TikTok在亚太地区全面推出全新的广告投放目标“品牌考虑”(Brand Consideration),旨在帮助品牌更有效
TikTok Shop美国业务受阻,5月跨境卖家日销售额环比下降超20%
TT123获悉,5月14日,据外媒报道,多名负责TikTok电商业务的员工透露,TikTok Shop在2025年美国市场开局不利,整体销售增速放缓,主要受关税上涨和外部经济不确定性影响。据了解,5月初,平台外国卖家在美日销售额环比下降约20%至25%。多数外国卖家来自中国,而4月起部分中国商品的进口关税超过145%。内部数据显示,美国市场的日销售额在3月初曾有增长,当月晚些时候关税消息公布前则开
美区之外,日本成TikTok卖家的搞钱新战场
时隔3个月,中美关税火并终于按下暂停键。根据5月12日协议,中美双边关税实施阶段性“互免”,至此,美国对华商品税率降至30%,但打在跨境卖家七寸的800美元小包豁免政策仅得到了关税降至54%,以及取消原定6月1日生效的、上调从量关税至200美元的结果。5月13日,中方已就美国以芬太尼对华加征20%关税再次发出灵魂拷问,根据路透社最新消息,美国总统行政令和行业专家表示,中美关税对抗已进入倒计时,80
2025年5月15日TT123早报|TikTok Shop日本跨境店今日上线!
1、TikTok Shop首次推出欧美多国联合年中大促,覆盖美国、英国、法国、德国、意大利、西班牙六大核心市场,将于6月底至7月上旬开启。2、5月15日,TikTok Shop日本跨境店(POP店)正式上线,支持中国直邮与日本本地仓发货。6月3日还将分别上线个人店和企业店。3、TikTok在亚太地区全面推出全新的广告投放目标“品牌考虑”(Brand Consideration),旨在帮助品牌更有效
TikTok更新多项辅助功能,优化视障用户界面体验
AMZ123获悉,近日,据外媒报道,TikTok推出了一系列新的辅助功能,进一步提升平台的包容性和用户使用便捷性。本次更新包括图像内容的替代文字(alt text)、文本显示增强选项以及颜色对比度调节功能,旨在改善视力障碍用户的使用体验。此次更新的核心内容是将替代文字功能扩展至照片内容创作领域。用户现在可以在发布图像时添加文字描述,也可以在发布后进行补充。这一功能上月已被部分用户在测试中发现,但直
2025年5月16日TT123早报|TikTok美区渠道号开放0分、无需实名制带货
1、TikTok Shop美国站点渠道号取消粉丝数量限制,0粉、无需实名制可直接挂小黄车带货。2、TikTok正在开发一项新功能,拟允许美国16岁及以上用户在直接消息中分享照片。此外,TikTok还计划推出语音消息功能。3、TikTok小程序的测试正式开启,首批有8款TikTok小游戏以及3款TikTok小程序短剧上线。4、外媒报道,TikTok Shop在2025年美国市场整体销售增速放缓,多数
3元国产漏勺在TikTok上月销近万单
第一批做中餐的老外都去TikTok上买厨具了
商家速入新战场!TikTok Shop抢占德法意西日流量蓝海
一、开放时间与商家规模对比美国上线时间:2023年9月12日商家规模:约398,000家,生态趋于成熟,流量分散、竞争激烈德国、法国、意大利同步上线:2025年3月31日当前商家:仅数千家,可享受首批商家专项扶持政策西班牙试点启动:2024年12月9日商家数量:不足1,000家,品类主要集中于美妆与快消日本预计上线:2025年6月招募阶段:商家池仍在“百家”级别,市场准入门槛低相比美国市场数十万商
靠一杯茶实现年销售额破亿美金,“魔法茶饮”Yerba Magic做对了什么?
近年来,一款名为Yerba Magic的“魔法茶饮”在欧美健康圈疯狂刷屏。从健身达人的水杯到职场人的办公桌,甚至被《Vogue》评为“2024年十大超级食物”,彼时这个成立仅3年的品牌,如何靠一杯茶实现年销售额破亿美金?根据EchoTik显示,Yerba Magic是Brainista店铺的一款马黛茶速溶茶粉,该店铺主营品类为健康/膳食补充剂,价格分布在¥24.99-¥44.99,平均价格¥34.
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