独家专访：Angie Roman——TikTok美区头部带货达人︱2024年度TikTok生态发展白皮书
2025年1月3日，FastMoss发布了行业报告《2024年度TikTok生态发展白皮书》（以下简称“白皮书”）。白皮书一经发布，在行业内迅速传播，超百家行业媒体竞相报道转载，产生了极大的行业影响力，引起大家在社群及朋友圈广泛转发与讨论。其中，FastMoss邀请到了TikTok美区头部带货达人Angie Roman，以达人的视角对TikTok生态进行了全方位的解读，对“航海家”们关心的热点问题进行了一一解答。
Angie Roman
TikTok美区头部带货达人，GMV超400万美元，每月平均GMV超20万美元
英文专访原稿
Q：A brief introduction to the @angiexroman
A：During the pandemic, I had lost my job, and with nothing else to do, I started posting about myself online to have some fun and find a sense of community. Little did I know, people were really interested in my routines—how I did my hair, makeup, and little things about my life.
I began sharing my daily routines, like hair care and makeup, and my platform grew organically. I didn’t have to do much besides sharing what I did regularly, and people loved it. That’s how it all started for me.
Q：FastMoss has recognized you as a top creator in 2024, generating over $4 million in GMV and an average of over $200,000 per month. We're keen to understand how AngieRoman selects products. What factors do you prioritize when choosing a product? What kind of product do you believe your audience would love? And how do you determine whether a product can increase your following and GMV?
A：I use the Creator Search Insights tool, which shows me what my followers are searching for. For example, my followers often look for hair tools, shapewear, underwear, and beauty or fashion products. If I see a gap in what’s available, I create content to fill that gap. The platform pushes videos more when you provide what followers are already looking for.
I also focus on things I use in my everyday life. If I wear something often, people naturally ask about it, so it becomes easy to share. Since my audience trusts my opinions, the products I share tend to perform well. I always prioritize pleasing my followers because they drive my engagement and success.
Q：We've noticed that some of your products, like the body sculpting shapewear video that garnered 500k views and nearly 20k sales, have performed exceptionally well. Do you actively encourage viewers to make a purchase in your videos? What's your strategy for creating a viral video?
A：My main goal is to grab attention quickly. I’ll often start with something funny, a bold statement, or anything that makes people stop and listen. Within the first two seconds, I explain why they should consider the product.
For fashion or shapewear, I look at it from a woman’s perspective—focusing on confidence, looking sexy, and presenting well in certain angles. Understanding what will attract buyers and addressing those desires in the video helps drive purchases.
Q：When collaborating with other creators, do you lean towards brands offering higher commissions or larger brands with potentially lower commissions? Considering the numerous shapewear brands, what criteria do you use to select your partners? What kind of collaboration terms and email content would make you more inclined to partner with a brand?
A：When brands reach out, I check if they’ve taken the time to understand my content and performance. I value creative freedom—it’s important that the video feels like my content while still promoting their product. If brands push too rigid scripts, the video often doesn’t perform well because it loses authenticity.
I also choose products I use regularly and trust because they are easier to promote. Many of those products are already on TikTok Shop, so it simplifies my selection process.
Q：You've collaborated extensively with apparel brands like Hsia-Bras, FeelinGirl LLC, and rose lemon-us. Could you share what you admire about these brands and why they've become popular choices among creators, including yourself?
A：These brands stand out because they’re inclusive, offering a wide size range. They’re affordable compared to other brands but still deliver great quality—I even wear their products daily without needing to promote them.
They also offer excellent customer service, free shipping, and an overall positive purchase experience for customers. For me, trust is everything—if I promote something, I want my audience to be happy with it. I choose brands I personally believe in and use regularly.
Q：How do you envision the future of the shape-wear industry? What factors do you think will shape its development?
A：Shapewear has always been around, and its demand continues to grow. In my culture (Dominican), shapewear is a staple—whether for postpartum recovery, medical reasons, or just for looking glamorous.
The market will keep expanding and evolving as it improves with time. Shapewear will always be needed, and there’s a consistent market for it because people want to look and feel their best.
Q：We've noticed that video content is your primary sales driver. What are your future plans for your account? Do you see yourself venturing into live streaming or even launching your own brand? And what's your outlook on TikTok's future growth?
A：I'm very interested in launching my own brand—I'm currently searching for vendors to bring my ideas to life. I'd love to create my own shapewear and possibly a clothing line in the future.
For content, I want to expand into more lifestyle and long-form videos while also doing more live streaming. Live streaming allows me to interact directly with my audience, answer questions, and show my unedited personality, which helps build stronger connections.
As for TikTok, it’s essential to stay active and engaged as both a creator and a viewer. The culture on TikTok evolves quickly, so if you’re not consistently on the app, you can fall behind. Staying connected helps you understand trends and know what direction to take your content.
Q：angiexroman你可以能简单介绍一下自己吗？你是如何开始内容创作的？
在疫情期间，我失业了，什么事情都做不了，于是我开始在网上发布关于自己的内容，想找点有趣的事，并与其他人产生链接。我没想到，竟然有很多人对我的日常生活感兴趣——比如我如何做头发、化妆，和一些生活的小事。我开始分享我的日常护理，比如头发护理和化妆，并且我的平台自然而然地增长了。我只需要分享我平时做的事情，大家就喜欢，这就是一切的开始。
Q：作为TikTok创作者，在FastMoss上面显示你已经创造了近400 万美元的 GMV，月均超过 20 万美元。我们很想了解一下你是如何选择商品的？在选择商品时最看重哪些因素？你认为你的观众会喜欢什么样的产品？你如何判断一个产品是否能增加你的粉丝量和GMV？
我使用各种数据分析工具，它可以显示我的粉丝在搜索什么。例如，我的粉丝经常寻找头发工具、塑形内衣、内衣以及美容或时尚产品。如果我看到市场上缺少某些东西，我会创建内容来填补这个空缺。平台更倾向于推送那些粉丝已经在寻找的内容。
我也专注于我日常生活中使用的东西。如果我经常穿某件衣服或者使用某个产品，人们自然会问，所以分享起来就非常容易。由于我的观众信任我的意见，我推荐的产品往往能表现得很好。我总是优先考虑让我的粉丝满意，因为他们推动了我的互动和成功。
FastMoss.com —— 达人详情页
Q：我们注意到你的一些产品表现特别好，比如你分享的塑形内衣视频，它获得了50万次观看和近2万次销量。你会在视频中积极鼓励观众购买吗？你创作一个爆款视频的策略是什么？
我的主要目标是快速抓住观众的注意力。我通常会以幽默的方式开场，或者用大胆的声明，或者任何能让人停下来并听一听的内容。在前两秒内，我会解释为什么他们应该考虑购买这个产品。
对于时尚或塑形内衣，我从女性的角度来看——注重自信、性感的外观以及如何在特定角度下展现美丽。理解你受众的需求，并在视频中直接回应这些需求，能有效推动购买。
Q：与其他创作者合作时，你是倾向于选择那些提供更高佣金的品牌，还是那些可能佣金较低但规模较大的品牌？考虑到众多塑形内衣品牌，你在选择合作伙伴时有哪些标准？什么样的合作条款和邮件内容会让你更倾向于与品牌合作？
当品牌联系我时，我会检查他们是否花时间了解我的内容和表现。我非常重视创作自由——视频应该像我的内容一样自然，同时又能够有效地推广他们的产品。如果品牌要求过于严格的脚本，视频往往会表现得不好，因为失去了真实性。
我也会选择我经常使用并信任的产品，因为这样推广起来更加轻松。很多我推荐的产品已经在TikTok商店上架，因此我的选择过程也更简便。
Q：你与多个服装品牌（如 Hsia-Bras、FeelinGirl LLC 和 rose lemon-us）有广泛的合作。你能分享一下你欣赏这些品牌的原因吗？为什么它们成为了包括你在内的创作者们的热门选择？
这些品牌之所以突出，是因为它们具有包容性，提供了丰富的尺码范围。与其他品牌相比，它们价格更亲民，但依然提供了很好的质量——我甚至在没有推广它们的情况下，日常也穿它们的产品。
它们还提供优质的客户服务、免费送货以及良好的购物体验。对我来说，信任是最重要的——如果我推广某个品牌，我希望我的观众也会喜欢它。我选择的是我个人相信并经常使用的品牌。
Q：你如何看待塑形内衣行业的未来？你认为哪些因素会塑造它的发展？
塑形内衣一直以来都有需求，并且需求还在不断增长。在我国家的文化中（多米尼加），塑形内衣是必需品——无论是产后恢复、医疗原因，还是单纯为了更有魅力的外观。
随着时间的推移，市场将持续扩大并不断发展。塑形内衣将永远是人们所需的产品，而且因为大家希望展现最佳状态，所以市场始终存在。
Q：我们注意到视频内容是你主要的销售驱动力。你对自己账号的未来有何规划？你是否考虑过进入直播或甚至推出自己的品牌？你对TikTok未来的增长有何看法？
我非常有兴趣推出自己的品牌——目前我正在寻找供应商，将我的创意付诸实践。我希望能够推出自己的塑形内衣品牌，并且未来可能会发展自己的服装线。
对于内容方面，我想扩展到更多的生活方式和长视频内容，同时也进行更多的直播。直播让我能够与观众直接互动、回答问题并展示我的的个性，这有助于与粉丝建立更强的联系。
至于TikTok，作为创作者和观众，保持活跃和参与至关重要。TikTok的文化变化非常快，如果你没有持续活跃，你就可能落后。了解趋势，明确自己的内容方向非常重要。
