拖动LOGO到书签栏,立即收藏 TT123

You can view ad performance data, video insights, and identify risks on the overview page in TikTok Business Center. This allows you to take action on data, trends, insights, and notifications. To learn more about the overview page, visit About the Overview Page in TikTok Business Center. The table below explains the Business Center visibility per role. The asterisk (*) refers to ad account permissions for admin, operator, and analyst.

Module Visibility


Business Center Admin

Business Center Standard

1. Account Info & Balance

Account name

Yes

Yes


Payment button

Yes, with finance-related permission

Yes, with finance-related permission


Manage button

Yes

No


Account balance

Yes, with finance-related role permission

Yes, with finance-related permission

2. Notifications

Account suspension

Yes, with ad account permission*

Yes, with ad account permission*


Account disapproval

Yes, with ad account permission*

Yes, with ad account permission*


Account out of Balance

Yes, with finance-related role permission

Yes, with finance-related role permission

3. Ad performance

Performance tab

Yes, can only see ad accounts with permissions*

Yes, can only see ad accounts with permissions*


Organizational view tab

Yes

Yes

4. Detailed Reporting


Yes, can only see ad accounts with permissions*

Yes, can only see ad accounts with permissions*

5. Creatives


Yes, can only see ad accounts with permissions*

Yes, can only see ad accounts with permissions*

6. Shortcuts

Create Ads

Yes, with ad account admin/operator permission

Yes, with ad account admin/operator permission


Discover creator

Yes, with admin/operator permission to TikTok Creator Marketplace

Yes, with admin/operator permission to TikTok Creator Marketplace


Assign Assets to members

Yes

No


Module Visibility Per Role

  • Account Information and Balance: You can manage your account and balance in this module.

The type of permission you have determines what you can access in the UI.

  • With finance permission, you can see the Payment button.

  • With admin permission, you can see the Manage button.

  • You will see the account balance and the balance available to be allocated.

  • To go to the Business Settings page in the Business Center, click Manage.

  • To go to the Payment page in the Business Center, click Payment.

  • Notifications: You can view notifications and take action. If you have ad account permissions, you will see the relevant ad account suspension information and ad account disapproval information when there is any suspended account or disapproved account.

    • When your ad accounts are suspended, you'll see the message 10 accounts have been suspended.

    • When your ad accounts are disapproved, you'll see the message 10 accounts are disapproved.

    • To see suspended and/or disapproved accounts, click View Details to go to the Accounts page, which displays this information.

    • If you have finance-related role permission, you will see the relevant accounts that are out of balance when the balance available to be allocated is less than 10 USD.

    • When your accounts are out of balance, you'll see this message - Current Business accounts are running out of balance.

    • To go to the Payment page, click the Allocate The Balance button.

  • Ad Performance: You can view ad performance.

    • Under the Performance tab, you can see ad performance data and trends of ad accounts with ad accounts' admin/operator/analyst roles.

    • You can also select time, accounts, and metrics as filters to see the overall trend.

    • You can export table data or export trend charts by clicking the Export icon.

    • You can go to the account by hovering over the account's name and clicking Go To Account.

    • Under the Organizational View tab, with admin roles in the Business Center, you can see all ad account data under this Business Center.

    • You can also set time, accounts, and metrics filters and export table data or export trends chart.

    • You can go to the account by hovering on the account's name and clicking Go To Account with the ad accounts' admin, operator, or analyst role.

  • Detailed Reporting: Under Ad performance, access detailed reporting by clicking More Ad Accounts Detail.

    • After you enter detailed reporting, you will be able to see ad account data with the ad accounts' admin, operator, or analyst role.

    • You can see today's ad accounts' spending.

    • After clicking View, you can see all ad accounts with today's spending.

    • To use and save columns, click Default Columns and choose Custom Columns.

    • Set the custom columns.

    • Toggle Save As Present Columns, input the name to save custom columns, and click Confirm.

    • To view data breakdown by placement, country, and region, hover over the ad account that you want to check and click Breakdown.

    • You can see the data breakdown by placement and by country and region.

    • To compare ad data, click on the date filter and select the first date range.

    • Toggle Comparison and select the second date range to compare.

    • Click Apply to see the comparison. Note: You can also choose Period over Period/YoY to compare the date ranges.

      • 0 is defined as the original data = data you compare

      • - is defined as no valid data for you to compare

      • An up arrow is defined as the original data < data you compare

      • A down arrow is defined as the original data > data you compare

    • Click the filter.

    • Click New Filter, then select the filter and click Apply. You can save the filter by clicking Save.

    • After applying the filter, click Save.

    • Input the name and click Save.

    • Click Filter. Under Saved filters, you can see the filter that you just saved.

  • Creatives: You can see your six top performance videos under ad accounts that you have Admin, Operator, and Analyst permission for.

    • You can click the drop-down list to display the best video ranking by the selected metric.

      • Supported metrics: Cost, Impressions, Clicks, Conversions, CTR(%), CVR(%), CPC, CPM, CPA

    • You can select time periods as a filter.

    • You can click Details and can choose one ad account to go to Video insights in TikTok Ads Manager.

    • On your Business Center page, go to the upper right corner of the Overview page, and click the Export icon to export a list of all videos under the current filters (ad accounts, sort indicator, and time period).

  • Shortcuts: See the most frequently used functions in the past if you have the correct permissions.

    • With ad account admin/operator permission, the user can create ads. After you click the Create Ads button, the user will be able to create an ad in TikTok Ads Manager.

    • With TikTok Creator Marketplace account admin/operator permission, you can access Discover Creator. After you click Discover Creator, you can proceed to discover creators in TikTok Creator Marketplace.

    • With Business Center admin permission, you can assign assets to members. After you click the Assign Assets button, you can review member assets in Business Center.


最新热门标签
2025年2月28日TT123早报|美国对中国商品加征关税升至20%
1、当地时间2025年2月27日,美国总统特朗普宣布,将对中国商品加征额外10%的关税,此次加征关税的措施将于3月4日生效,届时中国输美商品的关税可能累计达到20%。2、数据显示,2024年,TikTok Shop美区动销达人数激增212%,日支付用户数大幅增长103%,跨境POP GMV规模爆发5倍。3、自本周一起,法国、德国和意大利的企业可在TikTok Shop注册为卖家,但法国需等到4月才
独家揭秘!TikTok美区跨境商家爆单秘籍:500%增长的「四好+PEAKS」方法论首次公开
从0到日销百万美金,3大品牌CEO亲述:抓住内容电商红利,普通人也能改写命运! 一、风口已至:TikTok Shop改写全球零售规则2025年,全球电商市场迎来新拐点:内容电商GMV三年翻倍,而TikTok Shop美区以跨境POP业务GMV增长500%的惊人数据,成为全球品牌出海的“新大陆”。用户规模爆炸:美区月活用户1.7亿,75%为高收入群体,短视频购物话题播放量超230亿次,用户日均停留时
冻账封店!东南亚禁售令棒打违规卖家,这些类目上架前三思!
在东南亚,食品、医药一类能够直接影响公众健康的相关产品一直受到严密监管,发现不合格或是有造成损害民众身体的案例,向来是施以强硬手段。最近,马来西亚一名10岁男孩因食用“眼球形”软糖窒息,最终抢救无效死亡。这一悲剧发生后,马来西亚卫生部不仅要求Shopee、TikTok Shop等电商平台一律停止宣传和销售这种危险软糖,就连线下实体店都要没收剩余在售的产品。这种高度紧张的反应并不是个例,近期,东南亚
TikTok Shop推出一键开通全部欧洲站点新政策
1、TikTok Shop新政策:一国主体入驻,全欧盟可开店TT123独家获悉,若卖家拥有西班牙、德国、法国、意大利任一国家公司主体,选择入驻对应TikTok Shop站点,后续可开通其他3国子店铺,实现全欧盟范围销售。例:德国主体可通过官方链接选择德国站点入驻,后续可生成意大利、法国、西班牙子店铺,进行整个欧盟销售。▲添加客服了解入驻详情2、TikTok Shop美区跨境发布“PEAKS出海经营
年入3.2亿的Wavytalk,正在让美国Tony“失业”
日销1.64万件!又一国产小家电迎史诗级爆单!
小众服饰赛道出爆款,600%流量暴涨+159%收入提升
最近Career Fair Outfit(面试穿搭)在外网爆火,Pinterest搜索量同比增长600%。搜索量激增反映需求高涨。服饰相关搜索词随换季整体走高,此时正是营销黄金期,下文将分享3大优质案例,从策略到成果多维度解析,助力服饰卖家精准收割流量。社媒联动+视觉营销Smash+Tess是来自加拿大的休闲女装品牌,由一对母女于2016年创立;主打舒适&amp;时尚兼具的全天候穿着(around
月赚百万,这类护肤产品在TikTok狂出单
随着TikTok平台的迅速发展,越来越多的品牌开始借助短视频和直播的力量打造爆款产品。最近,Evil Goods的“搅打牛油和麦卢卡蜂蜜有机滋养面霜”凭借其卓越的保湿效果和强大的达人营销,在短短30天内获得了209.41万美元的销售额,近30天GMV排名美区第2。图源:Kalodata产品特色与核心优势Evil Goods的这款牛脂面霜平均售价为25.56美元,主打天然成分和强效滋润功效。其独特的
TikTok 2025新市场布局全攻略:五大市场特点与制胜策略
大家好,我是半夜的蜗牛今天我们分享的TIKTOK Shop美区教程:TikTok 2025新市场布局全攻略:五大市场特点与制胜策略重磅!TikTok电商又要搞大事情了!刚从TikTok运营圈的朋友那儿听说,2025年要开五个超级大市场!啥情况?且听我给大伙儿捋一捋。2024年TikTok Shop可没闹着玩,整了400多亿美元的销售额。这下子尝到甜头了,2025年要放大招,准备开放德国、意大利、法
DeepSeek+TikTok,义乌卖家赚美金的“王炸组合”
AI淘金热爆发,这些跨境电商大坑要注意!
2025年2月26日TT123早报|TikTok实现超60亿美元应用内购买(IAP)收入的非游戏应用
1、据外媒报道,TikTok(包括抖音)在2024年成为首个一年内成功实现超60亿美元应用内购买(IAP)收入的非游戏应用,领跑全球应用收入榜单。2、TikTok直播购物成为英国中小企业的新宠,每天举办超6000场直播活动,已有20万家中小企业加入。3、根据YouNet ECI的EcomHeat平台数据,越南正在经历盲盒玩具的购买热潮,春节期间TikTok平台上Baby Three玩具价格飙升,热
如何破局,TikTok美区橱窗带货难题?
我是谁?什么玩法?什么体量?需解决啥问题?1、深圳/鹿子也:玩法:TikTok英国小店,美国小店,马来小店,墨西哥小店,一品多国;体量:TikTok平台目前一年GMV几个小目标;需求:需要解决TikTok优质短视频,批量矩阵放量问题。2、长沙/刘海威:玩法:TikTok东南亚小店,美国小店卖家,体量:8个人团队,以TikTok短视频橱窗号带货为主,目前还没有广告投流;美国小店GMV一个月40万美金
TikTok 2025新市场布局全攻略:五大市场特点与制胜策略
大家好,我是半夜的蜗牛今天我们分享的TIKTOK Shop美区教程:TikTok 2025新市场布局全攻略:五大市场特点与制胜策略重磅!TikTok电商又要搞大事情了!刚从TikTok运营圈的朋友那儿听说,2025年要开五个超级大市场!啥情况?且听我给大伙儿捋一捋。2024年TikTok Shop可没闹着玩,整了400多亿美元的销售额。这下子尝到甜头了,2025年要放大招,准备开放德国、意大利、法
TikTok美区商家爆单秘籍:跨境新手3个月GMV破千万的逆袭攻略 良心用苦篇 看懂运营思路爆棚
【导语】"1个中国团队,0粉丝起号,靠发短视频在美国狂卖2亿!"当国内电商卷成红海,一群95后创业者却在TikTok美国站上演暴富神话。他们靠的不是烧钱投流,而是一套平台刚曝光的"PEAKS黄金五环"打法。今天独家揭秘,普通人如何用这套模型撬动1700万精准流量池!一、抓住风口:TikTok美区正在批量制造"暴利神话" "刷着视频就剁手"已成美国人日常230亿次播放的#TikTok让我冲动下单话
鼻通器TikTok爆卖40万单:BoomBoom如何靠‘呼吸焦虑’逆袭全球?
1从冷门到现象级的销量奇迹小众产品的逆袭近期BoomBoom在TikTok美国站的表现堪称一大奇迹!原本属于冷门健康护理品类的鼻通器,通过精准聚焦现代人呼吸焦虑的痛点,成功打破了品类局限。这款产品客单价为12.57美元,除了缓解鼻塞,还将其功能延伸至提神、改善专注力等场景,吸引了上班族、学生、健身爱好者等多个群体的关注,迅速占领了市场份额,形成了社媒爆款效应。数据引爆关注根据Echotik最新数据
2025年2月27日TT123早报|TikTok Shop美区发布“PEAKS出海经营方法论”
1、TT123独家获悉,若卖家拥有西班牙、德国、法国、意大利任一国家公司主体,选择入驻对应TikTok Shop站点,后续可开通其他3国子店铺,实现全欧盟范围销售。2、TikTok Shop美区发布“PEAKS出海经营方法论”,涵盖高品质商品、商家内容加速、营销放大、达人内容强化和用户体验提升五大增长模块。旨在帮助美区跨境POP商家更好地实践“好内容、好产品、好服务、好营销”。3、近日,莫斯科塔甘
月赚百万,这类护肤产品在TikTok狂出单
随着TikTok平台的迅速发展,越来越多的品牌开始借助短视频和直播的力量打造爆款产品。最近,Evil Goods的“搅打牛油和麦卢卡蜂蜜有机滋养面霜”凭借其卓越的保湿效果和强大的达人营销,在短短30天内获得了209.41万美元的销售额,近30天GMV排名美区第2。图源:Kalodata产品特色与核心优势Evil Goods的这款牛脂面霜平均售价为25.56美元,主打天然成分和强效滋润功效。其独特的
目录
大纲
大纲
咨询
官方微信群
官方客服

扫码添加,立即咨询

加群
官方微信群
官方微信群

扫码添加,拉你进群

更多
公众号视频号跨境资讯
二维码

致力于为TikTok卖家提供一手资讯、干货知识

二维码

致力于为TikTok卖家提供一手资讯、干货知识

二维码

精选今日跨境电商头条资讯

回顶部